2015 Speakers

We’re excited to announce our speakers for this year’s jam!
Along with our mentors & judges, these experts will have great insights to help us all jam effectively.

This year, we welcome:

See you on Friday night at Totem. If you haven’t got your tickets yet, they are still available here:

Eventbrite - Service Jam Toronto 2015

Service Design Jam 2014 – Thank you!

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Service Design Jam 2014, a set on Flickr.

I’d like to express our sincerest thanks to all of our Jammers, Mentors, Judges, Speakers and Volunteers. We couldn’t have done it without you – You’re helping to bring Service Design to the next level here in Toronto!
Check out the final prototypes here: http://planet.globalservicejam.org/gsj14/jamsite/10583/projects

Add your photos to Flickr, instagram or twitter with the tags #GSJam and #servicejamTO

Thanks!

-Angela & Marie-Eve

Service Design Drinks January wrap-up

Here’s a brief wrap-up of the January Service Design Drinks held at Usability Matters in Toronto.
We are looking forward to having Linn speak at our Jam on Friday, March 07!

A snippet of their presentation:

One challenge that frequently occurs is that many large corporations have a channel-oriented structure, meaning that different touchpoints like web, mobile, customer service people and physical stores exist in silos, isolated from each other. The problem created is this: customers experience a service or brand horizontally across silos, rather than in the vertical organizational buckets. Service design uses tools like customer journey mapping, swimlane maps and service blueprints to take a look at what happens back and front stage in a service, and how to better align channels to break down silos.

This helps to explain more of what service design is and how we go about doing it.

Thanks Linn!

Example of a Service Blueprint:

What is service design?

Whenever I mention the words “Service Design”, people are usually puzzled and ask me what it is. My take on Service Design is that it is a little bit of science, creativity, psychology, art and design all rolled into one. Some call it “the most important design discipline you’ve never heard of”.

Kerry Bodine sums it up nicely:

Service designers create intangible experiences: the series of interactions that you have as you book a flight, pay a bill, get a driver’s license, or go to the doctor. Service designers also design the behind-the-scenes activities that enable those experiences to be delivered as planned.

Our friends at Usability Matters were included in the Forrester Research report “Service Design Agency Overview, 2013”.

Their take on service design:

In essence, it is the practice of using design principles to facilitate interactions between service providers and users in complex infrastructures, systems, and processes. To do so, service designers look holistically at the entire user journey, and map it out via a series of touch points with tools like personas, stakeholder and user consultations, and journey maps.

2013 Toronto Service Design Jam

Some of our 2013 Jammers!